Design Before Software
Contrast • Repetition • Alignment • Proximity
What is Graphic Design?
Graphic design is visual communication. A designer makes choices so the viewer can quickly understand what matters, what belongs together, and where to look next.
Your First Canva Login
School account
Starting structure
Before editing
Make choices
Canva gives you tools and templates. It does not make the design decisions for you.
Templates Already Use Design Principles
- Contrast: one thing usually grabs attention first.
- Repetition: fonts, colors, shapes, and spacing form a system.
- Alignment: objects share edges or invisible lines.
- Proximity: related information is grouped.
C • Contrast
If two things are different, make the difference obvious.
small
light
thin
shape
R • Repetition
Repeat some aspect of the design so the parts feel connected.
A • Alignment
Nothing should feel randomly placed. Every item should have a visual connection to something else.
P • Proximity
Group related items together. Closeness implies relationship.
Fix the Bad Template
- Identify one problem with each CRAP principle.
- Choose a clear focal point.
- Repeat fonts, colors, or shapes intentionally.
- Use one strong alignment system.
- Group related information with spacing.
Contrast = Hierarchy
Contrast tells the viewer what is most important.
Contrast Can Come From...
Weak Contrast vs. Strong Contrast
Repetition = A Visual System
A family of designs can vary, but repeated visual choices make them recognizable as one system.
Event Poster + Mini Campaign
Create one event poster with a clear three-second hierarchy. Then create a second related graphic.
- No more than two typefaces
- One unmistakable focal point
- Repeat at least three visual choices
- Pieces should feel related, not duplicated
Repetition Across Multiple Pages
Repetition becomes even more important in portfolios, presentations, publications, and campaigns.
PHOTO
PHOTO
PHOTO
Proximity = Organization
When items are spread out equally, the viewer cannot easily tell what belongs together. Group first, then style.
WHENFriday • 7 PM
WHEREStudent Union
White Space Is a Design Tool
Small spaces connect. Larger spaces separate groups.
Organize the Mess
- Identify information groups.
- Move related items closer.
- Separate unrelated groups with white space.
- Repeat heading and spacing styles.
- Remove unnecessary boxes and lines.
Next Week: Your Portfolio
- Contrast: create hierarchy on the hero page.
- Repetition: create a consistent visual identity across pages.
- Alignment: use grids, common edges, and margins.
- Proximity: organize images, captions, and project information.
Your portfolio becomes your first full design system.